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Ideas from the digital world
Marketing, social media, SEO and artificial intelligence explained simply, with advice you can put to use straight away.
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A social media content plan in 5 steps
Goal, audience, content pillars, channels and calendar: a simple method for posting consistently, even when you're short of time.
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Getting found by AI: AI Overviews, GEO and what to do on your website
What AI Overviews and GEO are, how AI assistants choose their sources, and five things to do on your website to get cited.
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Rebranding: when you really need it and how to do it without losing customers
Refresh or rebrand? When changing your brand makes sense, when it doesn't, and the steps to do it without confusing the people who already know you.
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Meta Ads for small businesses: where to start on a small budget
Goal, tracking, audience and ads: how to set up your first Instagram and Facebook ads without wasting your budget.
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Website or Instagram: what do you really need?
They're not alternatives. Here's what each one does well, where it falls short and which to start with if your budget is tight.
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Google Business Profile: seven checks to do today
It's often the first thing a customer sees. With an hour and this list, you can get it into shape.
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AI in a small business: three practical uses
Forget the robots. Here are three everyday tasks where artificial intelligence is already saving hours.
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