Services Performance Marketing
Someone is searching for what you sell. Right now.
With Google and Meta you show up when someone searches, scrolls or compares. And you know, to the euro, what each new customer costs you.
30 minutes, no obligation. You choose when.
Why paid advertising is different
It isn't a bet on visibility. It's a tool you can measure, test and adjust.
- It captures demand that already existsOn Google you don't have to convince anyone to look for you: they're already searching. You just need to be there, with the right offer, before your competitors.
- On in a day, off in a minuteThe platforms don't tie you into a contract: you test with a small budget, measure, then decide whether to carry on.
- Every euro accounted forSpend, clicks, leads and sales linked together. At the end of the month you know which ad brought in which customer.
- It scales on numbers, not hopeWhen a campaign pays off, you put more budget there. When it doesn't, you stop it. Simple as that.
The golden rule
What matters isn't the cost of a click. It's the cost of a customer.
This is the most common mistake: looking at the cost per click, deciding it's expensive and switching everything off. But a click isn't a customer. Before you spend a single euro you need to know how much you can afford to pay for each new customer: below that figure, advertising makes you money; above it, you lose money.
For example: a €3 click that brings in a €400 customer is a bargain. A 20-cent click that brings in nobody is money wasted.
Enter your numbers
You can spend up to
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for each new customer. That works out at a maximum per click of:
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It's a rough first calculation: it doesn't include fixed costs or tax. On the call we'll redo it with your real figures.
Book a call with this calculationWhat we do, in practice
Six levers, one goal: customers who cost less than they're worth.
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Google advertising
You show up when someone searches for exactly what you offer: the demand is already there; we catch it at the right moment.
- Search
- Shopping
- YouTube
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Meta advertising
Instagram and Facebook: introduce your brand to people who aren't looking for you yet, and bring back those who've already seen you.
- Remarketing
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SEO
Visits you don't pay for by the click: website, content and Google Business Profile, so you stay at the top even when the ads are off.
- Technical SEO
- Content
- Local SEO
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Landing pages and funnels
The page a click lands on decides half the result. We build it for one goal and we measure it.
- Landing pages
- A/B tests
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Leads and CRM
Leads collected, filtered and passed to your sales team in order, each with its source: you know which ad brought in which customer.
- Forms
- CRM
- Lead source
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Ecommerce and automation
Catalogue, abandoned baskets and emails that send themselves: more value from every person you've already paid to bring in.
- Shopping
- Baskets
- Automation
The click is only the beginning.
Ad, page, form, reply: if any of these steps loses people, you pay for clicks that never become customers. That's why we measure and fix the whole journey, not just the ad.
- 1Measure before you spendCall, form and sales tracking set up before the first campaign.
- 2Constant testingTwo ads, two pages: we keep whichever performs better and start again from there.
- 3Fast repliesA lead left waiting for days goes cold: we help you reply straight away.
From the first euro to the first report
Four steps, always with the numbers on the table.
- The numbersWe work out what a customer is worth and how much you can afford to pay for one.
- TrackingWe set up tracking for calls, forms and sales.
- TestingWe start with a test budget and compare ads and pages.
- GrowthWe move budget to where it pays off, and every month we review the results together.
Paid advertising FAQs
I've tried it before and it didn't work. Why would it now?
Usually it isn't the platform that fails but one step in the journey: tracking, the landing page or the offer. That's where we start, looking at what happened and what to change before spending again.
What's the minimum budget to start?
It depends on your sector, your area and your goal. We suggest a sensible test budget, increasing it only if the cost per customer stays below what you can afford.
Google or Meta: which is better?
Google catches people who are already searching; Meta introduces your brand to people who aren't searching yet. Often you need both, in different proportions: we decide based on your numbers, not habit.
How long before I see the first results?
With ads, the first data comes in within a few weeks; SEO takes longer. We always tell you what to expect and when.
How do you measure return on investment?
We connect campaigns, website and enquiries, so you can see how much you spent, how many leads or sales came in and what each one cost.
Do you also run ecommerce campaigns?
Yes: Shopping campaigns, product catalogues, remarketing and abandoned-basket automation.
Round out your strategy
- BrandingA recognisable, consistent identity for your brand on every channel.
- Social Media MarketingStrategy, content and community to grow your social media presence.
- Websites, Ecommerce & Web AppsFast, tailor-made platforms built to convert.
- AI for MarketingArtificial intelligence, working for your business.
Further reading: Website or Instagram? Google Business Profile: seven checks AI in a small business
Someone from our team will call you
30 minutes to find out if advertising pays off for you.
We'll redo the calculation with your figures. If it adds up, we'll tell you where to start and with what test budget. If it doesn't, we'll tell you that too.
Introductory call, no obligation
